Stadhouderskade 78
The best Heineken Experience tickets
The self-guided ticket, the rooftop bar, a hop-on hop-off bus combo and a Heineken beer cruise. Here is what each one includes, with honest advice on whether it is worth the money, which ticket gets you what, and whether to pay for the guided tour.
See our 4 picks
The Heineken Experience is Heineken’s visitor attraction at Stadhouderskade 78. A self-guided ticket costs €24.95 on the official site, or from €25 on GetYourGuide. It includes one beer, live presentations in English and an audio guide in seven languages. You must be 18 or older to go in, even with a parent. The official site puts the self-guided tour at 1.5 hours.
- 4
- tours compared
- from €15
- lowest price per person
- ★ 4.6
- best rating with 50+ reviews (40,283)
- 3 of 4
- free cancellation
Heineken tour tickets in Amsterdam: our picks
The official ticket first, then the rooftop ticket and the beer cruise, then the bus combo, which cannot be refunded. Prices and ratings as shown on GetYourGuide.
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from €25 per person Our top pick 1 h 30 min 4.6 (40,283) reviews on GetYourGuide
Heineken Experience ticket, rooftop optional (official)
Entry, live presentations in English, an audio guide in seven languages and one beer. Add the rooftop and a second beer if you like. Bring ID, headphones and a charged phone.
Best for Most adult visitors
Check availability: Heineken Experience ticket, rooftop optional (official) on GetYourGuide -
from €15 per person 4.6 (32) reviews on GetYourGuide
Rooftop bar entry ticket (official)
Two drinks in the rooftop bar and terrace, in the old malt attic, with views over the city. It does not include the Heineken Experience itself. Adults only.
Best for Visitors who want the view and two drinks, not the tour
Check availability: Rooftop bar entry ticket (official) on GetYourGuide -
from €22 per person 1 hour 4.7 (12) reviews on GetYourGuide
Heineken beer canal cruise
A one-hour canal cruise with a skipper and live guide, and one premium beer from the Heineken range. It leaves from Museumbrug 1. It is not an entry ticket. Adults only, and boarding takes a big step.
Best for Beer fans who would rather be on the water
Check availability: Heineken beer canal cruise on GetYourGuide -
from €61 per person 1 day 4.2 (94) reviews on GetYourGuide
Hop-on hop-off bus (24 h) + fast-track entry (non-refundable)
A 24-hour bus ticket with an audio guide in 18 languages, plus fast-track entry to the Heineken Experience at your booked time. One beer or soft drink is included. Be there 15 minutes before your slot.
Best for A first day that mixes sightseeing and the brewery
Check availability: Hop-on hop-off bus (24 h) + fast-track entry (non-refundable) on GetYourGuide
Heineken Experience tickets compared
| Tour | From | Duration | Free cancellation | Gets you into the Experience? | Who it suits | Why we picked it |
|---|---|---|---|---|---|---|
| Heineken Experience ticket, rooftop optional (official) | €25 per person | 1 h 30 min | Yes | Yes | Most adult visitors | The official ticket at the official price, rated 4.6 from 40,283 reviews. |
| Rooftop bar entry ticket (official) | €15 per person | Not stated | Yes | No (rooftop bar only) | Visitors who want the view and two drinks, not the tour | The cheapest way up, from €15, rated 4.6 from 32 reviews. |
| Heineken beer canal cruise | €22 per person | 1 hour | Yes | No (beer cruise) | Beer fans who would rather be on the water | Rated 4.7, but from only 12 reviews. |
| Hop-on hop-off bus (24 h) + fast-track entry (non-refundable) | €61 per person | 1 day | No (non-refundable) | Yes (fast-track, timed) | A first day that mixes sightseeing and the brewery | The only combo with entry, rated 4.2 from 94 reviews. It is non-refundable, so we list it last. |
Heineken Experience ticket, rooftop optional (official)
€25 per person1 h 30 min 4.6 (40,283)
Details
- Free cancellation
- Yes
- Gets you into the Experience?
- Yes
- Who it suits
- Most adult visitors
- Why we picked it
- The official ticket at the official price, rated 4.6 from 40,283 reviews.
Rooftop bar entry ticket (official)
€15 per person 4.6 (32)
Details
- Free cancellation
- Yes
- Gets you into the Experience?
- No (rooftop bar only)
- Who it suits
- Visitors who want the view and two drinks, not the tour
- Why we picked it
- The cheapest way up, from €15, rated 4.6 from 32 reviews.
€22 per person1 hour 4.7 (12)
Details
- Free cancellation
- Yes
- Gets you into the Experience?
- No (beer cruise)
- Who it suits
- Beer fans who would rather be on the water
- Why we picked it
- Rated 4.7, but from only 12 reviews.
Hop-on hop-off bus (24 h) + fast-track entry (non-refundable)
€61 per person1 day 4.2 (94)
Details
- Free cancellation
- No (non-refundable)
- Gets you into the Experience?
- Yes (fast-track, timed)
- Who it suits
- A first day that mixes sightseeing and the brewery
- Why we picked it
- The only combo with entry, rated 4.2 from 94 reviews. It is non-refundable, so we list it last.
- The listings give no group size. On the bus combo, groups of 10 or more may not fit on one bus.
- None of the four picks you up. Three start at Stadhouderskade 78; the beer cruise at Museumbrug 1.
- Prices and ratings as shown on GetYourGuide. Prices are "from" prices in euros and can change; the booking page shows the live price.
What is the Heineken Experience?
It is a self-guided brand tour with a beer at the end. The ticket listing says it is in the place where the beer was first brewed.
The address is Stadhouderskade 78. You need a ticket for a date, and you must be 18 or older.
Heineken brewery tours in Amsterdam: what this one is
Think of it as a museum of the brand, not a working factory tour. The listings do not say that beer is still brewed here.
You learn the brewing story, ride a ride and pour a beer.
Guides on more Amsterdam attractions
Other tickets for a day out: a lookout, an ice bar, science and more.
What you see and taste on the Heineken Experience tour
You follow the brewing story, ride the Brew U ride, learn to pour a draft and drink a beer.
The Brew U ride shows you what it is like to be brewed and bottled, says the listing. Live presentations are in English, and the audio guide covers seven languages.
With the rooftop option, you also get the rooftop bar and a second beer.
Heineken Experience tickets in Amsterdam: self-guided, guided, VIP or rooftop
Most people only need the €24.95 self-guided ticket.
The official booking page lists these prices. The guided tour has limited spots. The VIP tour adds a 5-beer tasting. The Tour + Rooftop ticket takes 2 hours and includes 2 drinks.
A rooftop-only ticket costs €15. It gets you the bar, not the tour.
Pay for the guided tour only if you want a person to ask questions. Otherwise the presentations and audio guide cover it.
- Self-guided
- €24.95
- Tour + Rooftop
- €29.95
- Guided
- €44.95
- VIP
- €65
Combo tickets: hop-on hop-off bus and canal cruise
Only one combo here includes entry: the bus ticket with fast-track Heineken entry. It is non-refundable.
The Heineken Experience is stop 7 on the City Sightseeing bus route. Your Heineken time slot is fixed when you book.
The official site also lists combos with a canal cruise and with the Johan Cruijff Arena. It shows two prices for each, so check the total there. Moco Museum’s own shop sells a Moco and Heineken combo for €40, for ages 18 and up.
The Heineken boat tour: a beer cruise, not an entry ticket
The beer cruise is a one-hour canal trip with a live guide and one beer. It does not get you into the Experience.
Opening hours, age limit and the best time to go
It is open every day from 10:30 a.m., and nobody under 18 gets in.
The age rule is strict. Minors are not allowed in even with an adult, and there is no child ticket.
The official site lists other last-entry times on some days, so check the date picker. It publishes no quiet times. On Fridays and Saturdays it stays open until 9 p.m.
| Days | Open | Last entry |
|---|---|---|
| Monday to Thursday, Sunday | 10:30 a.m. to 7:30 p.m. | 5:15 p.m. |
| Friday and Saturday | 10:30 a.m. to 9 p.m. | 6:45 p.m. |
| December 24 and 31 | 10:30 a.m. to 4 p.m. | 2:15 p.m. |
| December 26 to 30 | 10:30 a.m. to 9 p.m. | 6:45 p.m. |
How to get to the Heineken Experience on Stadhouderskade
Take tram 24 from Centraal Station. Trams 1, 7, 19 and 24 and metro 52 all stop nearby.
Metro 52 runs from Centraal Station too. The address is Stadhouderskade 78, 1072 AE Amsterdam.
Is the Heineken Experience worth it?
In our view, yes, if you like beer and brand stories. For €24.95 you get a ride, a pouring lesson and a beer.
Skip it if anyone in your group is under 18. Skip it too if you want to see a working brewery: the listings do not promise one.
- Ticket
- €24.95
- Self-guided tour
- About 1.5 h
- Age
- 18+ only
What to do nearby or on a rainy day
Albert Cuypmarkt and the museums are close, and the guides above list more indoor tickets.
Albert Cuypmarkt is open Monday to Saturday, 9 a.m. to 6 p.m., with about 260 stalls. A stroopwafel workshop sits at Albert Cuypstraat 194.
The Rijksmuseum is at Museumstraat 1.
Tips for the Heineken Experience
Bring ID
Everyone must be 18 or older, and the listing asks you to bring a passport or ID card.
Bring headphones and a charged phone
The official ticket’s listing asks for both, for the audio guide.
Mind your time slot
On the bus combo, your booked slot is your entry time. Be there 15 minutes early. The combo cannot be refunded.
Rooftop is not the tour
The €15 rooftop ticket does not include the Experience. The beer cruise does not either.
Cancel the others for free
The official ticket, the rooftop ticket and the beer cruise cancel free up to 24 hours before.
Heineken Experience: questions and answers
What is the Heineken Experience?
Is the Heineken Experience worth it?
Do you need to book the Heineken Experience in advance?
How much does the Heineken Experience cost?
How long does the Heineken Experience take?
How do I get to the Heineken Experience?
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