Ajax Tickets in Amsterdam: A 5-Step Guide

Five steps take you from an Ajax account to Amsterdam Ajax tickets and a full football day. The table shows the plan, and each step below gives the detail.

Step 1: Buy Ajax tickets in Amsterdam through the club's shop

You buy Ajax tickets in Amsterdam through the club's official ticket shop, and every match needs a verified Ajax account. The league ticket page says "A verified account is required for all matches." The shop is linked from the club's ticket page.

Some matches also need a Club Card. The Ajax Club Card costs €5 in its digital form for the 2026/27 season. It gives access to the ticket sales for home matches, subject to availability, and priority in the general sale. For some matches the club makes it mandatory.

Members of the Ajax Supporters Association are next in line for home tickets, and all 2026/27 season tickets are sold out. So a visitor starts with a verified account and, where asked, the Club Card.

AFC Ajax and Ajax Amsterdam are the same club. On its history page, Ajax writes AFC Ajax in the copyright line and AFC Ajax Amsterdam in the footer.

The club sells in phases. For the last four 2026 home games, season ticket holders went first on 22 September, Supporters Association members on 23 September and Club Card holders on 24 September. Every verified account could buy on 25 September from 10:00, says the club's sale notice. The Club Card was mandatory for the ADO Den Haag and FC Utrecht games. A free account is made at mijn.ajax.nl. Ajax does not say on its 2026/27 pages what account verification involves. A 2024 sale notice said buyers verified their identity with their own ID document in the app, so expect something similar. They also do not say whether visitors from abroad can buy a Club Card. Ask Ajax fan care through the club's website before you plan a trip around one game. For visitors, the practical path is simple. You make the account, check the match page, and buy only from the club or its resale.

Key Takeaway Every Ajax match needs a verified account, some also need the €5 Club Card, and GetYourGuide sells no match tickets, only the Johan Cruijff ArenA tour.

Step 2: Check sell-outs and prices before you plan around a game

Ajax home games sell out, and the club's ticket pages do not list match prices. The league ticket page shows three home games as sold out: 22 November, 6 December and 13 December. Resale is open for each of them. The pages do not say how far ahead tickets go on sale, and they do not mention buying at the stadium on match day.

Resale is the official way to get a ticket for a sold-out game. Fans can offer tickets they bought themselves for resale in the club's system. Tickets can be shared up to three times through the Ajax app, and mobile tickets appear in the app no later than one week before the match. The last four 2026 home games went on sale in late September, about two months before the first of them. That is a pattern, not a rule, because no page sets a standard lead time. So plan to buy as early as the club lets you.

Stay away from unofficial sellers. Ajax's ticket page warns about black market resale, which it describes as resale of match tickets at heavily inflated prices through unofficial channels.

The club's last published "from" price is €31, in a 2024 sale notice for the 2024/25 season. It also said availability is limited because of the large number of season ticket holders. Read it as old. The 2026/27 price list is not published on the pages we could open. The ticket shop at tickets.ajax.nl returned an error when we tried it. The only current prices on the club's pages are small ones. The Club Card costs €5, and the Family Section offers a child ticket with a 40% discount plus one adult ticket. That section is open only to a verified account that belongs to a child aged 13 or younger. The price of a normal seat is not published on those pages, so treat any figure from a reseller or a travel site as unconfirmed. No official page names a match price, so a tour from €28 per person cannot be fairly compared with a seat.

Pro Tip Make your verified Ajax account before you book flights, and use the "Stay updated" form on the club's ticket page, because the ticket pages list no sale dates.

Step 3: Get to the Johan Cruijff ArenA by metro 54

Take metro line 54 from Amsterdam Centraal to the ArenA, which the club says takes 15 minutes. The club's stadium page adds a walk of about five minutes from the Strandvliet and ArenA stop.

The stadium's own visitor page names two stops, Amsterdam Bijlmer ArenA station and Strandvliet metro station. It says you reach the stadium within a few minutes from either one. It sends you to NS (Dutch Railways) or GVB (Amsterdam city transport) to plan the trip. Bijlmer ArenA is also a train station.

The GVB prices page lists a 24-hour day ticket at €10 in 2026. The Amsterdam public transport guide explains tickets and card payment.

By car, the nearest car park is P1, which sits under the ArenA. The club's stadium page says match-day parking cards cost €7 for P2 to P10 and €14 for P1. They are valid from 2.5 hours before the game until 3 hours after it. By bike, the ArenA's visitor page lists over 1,400 free spaces on the northwest side and a secure bike park at Bijlmer ArenA station.

No official page gives a taxi time or fare. The ArenA's own notice, for a trial in March 2026, put licensed taxis at the lane near the "white bridge" on the north side. It put app-booked rides such as Uber and Bolt at De Entree. Check the signs on the day, because that trial has ended. For a rough cost, the Rijksoverheid (Dutch government) sets a 2026 maximum for a metered car taxi of €4.31 to start, €3.17 per kilometre and €0.52 per minute. Its own example is a 7 km, 15 minute ride at €34.30. Firms may charge less. I amsterdam says Uber and Bolt usually quote a fixed fare in advance. Neither source gives a time or fare for the ArenA itself.

The ticket pages do not list entry rules, but the stadium's house rules do. Visitors must hold a valid ticket and a valid ID, and staff can ask for both at any time. The stadium may also note down ID details. No Ajax page says the gate matches the ID to the name on the ticket. Bags larger than A4, or 30 x 21 x 10 cm, may not come in, and refused bags cannot be left at the entrances. The stadium has no lockers, but the ArenA FAQ names a paid Lockerpoint above the Ziggo Dome and one at P5 at Villa ArenA. It lists no price. It says the stadium opens 1.5 hours before an Ajax match, and main entrance E opens 2.5 hours before. For the disabled supporters' entrances, the club says tickets are checked and bodily searches are possible. Metro line 54 is the route with a published time.

Step 4: Book the Ajax stadium tour if you have no match ticket

If you have no match ticket, the stadium tour is the football activity you can book in advance. The Best Travel Destinations' count of GetYourGuide listings for Amsterdam in October 2026 found 1 football listing, the Johan Cruijff ArenA tour, and no match tickets.

The club sells its own tours too. Its tour page lists a classic tour with guides, a VIP tour with areas such as a skybox and the Royal Lodge, and a tour at your own pace. It sends you to the club's tour site to book and gives no prices.

On GetYourGuide, the Johan Cruijff ArenA tour with an optional guide costs from €28 per person and is rated 4.6 from 10,126 reviews. It lasts 75 minutes, and Stadion Amsterdam Exploitatie BV runs it. A standard group has up to 20 people. You meet at the Johan Cruijff ArenA, Johan Cruijff Boulevard 1, and the listing shows no hotel pickup. The price includes the entry ticket and an audio-visual tour in English, Dutch, Spanish or Italian, plus a guide if you choose that option. It also includes 10% off at the official Ajax Fanshop and at Cafe Jopie. The listing says the tour is likely to sell out, shows free cancellation, and warns that bags larger than A4 are not allowed. Lockers are around the stadium. Tours do not run on 25 December and 1 January. The ArenA's tour FAQ says the classic tour takes about 75 minutes, tours start at Main Entrance E, and a VIP tour lasts 2 hours.

Prices, ratings and review counts as shown on GetYourGuide. GetYourGuide sets them, not us.

On your own, you need a match ticket and some luck, and no official page says what a seat costs. With the tour, you book a fixed slot, and the listing gives a fixed price and length. The listing shows free cancellation up to 24 hours ahead for a full refund. Its last Classic tour slot is 16:30. It lists nothing as not included, but bags larger than A4 are not allowed. The honest limit is simple. A tour is not a match, and it has no crowd, no noise and no result. If you want that, the only route is a match ticket from the club. If you only want to see the ground, the tour does the job.

A stadium is worth a visit even on a day when nobody is playing in it.

Step 5: Fill the rest of the football day

Many visitors add a drink after the stadium, and two city sights fit that plan if you are 18 or older. The Heineken Experience says "You must be 18 or older to enter," and guests under 18 are not admitted even with a parent. The Xtracold Icebar is strictly 18 and older, and valid ID may be required.

For beer, a Heineken Experience ticket with an optional rooftop costs from €25 per person and is rated 4.6 from 40,283 reviews. GetYourGuide Tours & Tickets GmbH sells it, and it starts at Stadhouderskade 78. The ticket includes live presentations in English, an audio guide and one beer, and the rooftop option adds one more. Food and extra drinks are not included, and free cancellation is shown. Heineken's booking page also lists a combo with the Johan Cruijff Arena at €34, but it does not say which price applies online or at the door. For slots and prices, see the page on how to get a ticket Heineken Experience Amsterdam.

For the cold evening, Icebar entry with 3 drinks costs from €24.50 per person and is rated 4.2 from 16,297 reviews. Tours & Tickets runs it, and the visit lasts 45 minutes. You get a welcome cocktail, two drinks in ice glasses, and a jacket and gloves. The bar sits at Amstel 194. The Icebar says you can stay up to 20 minutes in the ice room, and the temperature is -10°C. The bar opens at 16:00 Sunday to Thursday and at 15:00 Friday and Saturday. It closes at 22:00, or 23:00 on Saturday, and last admission is 40 minutes before closing. The listing shows free cancellation. The Icebar lists metro lines 51, 53 and 54 to Waterlooplein, then a three-minute walk, so line 54 may cover your whole evening. See the page for the Icebar Amsterdam for hours and booking advice.

Prices and ratings as shown on GetYourGuide. Both listings show free cancellation up to 24 hours ahead, and the Heineken page states no duration.

Bring photo ID, because Heineken's booking page lists a passport or ID card and the Icebar says valid ID may be required. Families with younger children cannot use either place. For them, the stadium tour or the Family Section on a match day is the better plan.